![]() It costs too much to acquire new customers and they don't stick around very long after signing up - meaning the company has to continuously ramp up marketing costs to attract more people. ![]() That could indicate that the meal kits aren't a big seller regardless of the season, and could mean Blue Apron won't return to the warehouse club in the new year.īlue Apron understands its subscription-based business model isn't working.
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